Discover the world of WissKomm: Research & Science Communication
SciComm at the UK is much more about dialogue than in Germany. Among scientists, it is popular to present their research to a broad audience. Public engagement is an integral part of SciComm. There are some organizations that support research institutions. It would be nice if Germany could be more inspired by the UK.
With #teiledeinwissen – #shareyourknowledge, TikTok calls on people to share their own knowledge and experience. Does TikTok want to grow up? No, the video platform recognizes its own potential. Science communication should take notice of this if it wants to reach young people as well..
Sometimes I have the feeling: science communication – by academics for academics. Sure, it’s easy to communicate for people of the own bubble. That’s where we know ourselves best. People without a university degree will somehow be reached. But it’s not quite that simple. A different bubble – different interests and a different approach – both in terms of the information channel and the language.
Despite Corona, we and many other SciCommers don’t want to miss out on networking and exchange. Live audio formats are currently booming. Especially Clubhouse stands out. But theres not only Clubhouse. In our overview you can find out which other providers there are.
The series “Ausgelotet” from the DFG includes three videos with different speakers. The great thing is that scientific and practical assessments are presented. The interviewees are experts at eye level because everyone brings something from their discipline. In the first episode, they talk about how WissKomm is experienced in social media and how they fit together.
Science communication currently almost always thinks in terms of formats and products, because these are quick on the mind and easy to implement Does this really reach the target group we want to interact with? Often, unfortunately, not. That’s why science communication needs strategic thinking right from the start.
Fishing for compli- eh, case studies! We also offer you perceptive analyses.