Photo: Grey, Pixaby Content The fast-moving nature of social media requires accessible content. Some tips from Alexa Heinrich.
If you communicate your research on social media, it is necessary that everyone understands it. That is not always easy in this fast world where everybody can post literally everything. There are different parts what can make it easier – like formatting or the use of colors. The Accessible Social Website is a hub where Alexa Heinrich collected these different topics. Its easy to understand. For example, for the color topic she shows a table. There you can see which colors match with others. To get attention its good to use contrasts.
Recipients also like clear formatted texts. For example, spaces are useful to give readers a pause to reflect. Formatting must support the sense of the text. So don’t just use a space, where it is not necessary. This would confuse your audience.
Description for expectation
Another nice tip is about hyperlinks. Often, we use “click here”. If our audience can find out more. But these two words don’t explain, what your audience should except behind the link. They want to know what new information they can get. So instead of writing “click here” describe what topic they can expect. Alexa Heinrich writes for example “visit our alternative text learning module.”
All her descriptions are short and with nice examples. That’s why they are easy to consume. Its for all communicators who have little experience with social media. But also, the ones who are using it since a long time can learn something new. Because accessibility is a topic that everyone should consider when communicating via social media.
Link to the website Accessible Social: accessible-social.com